Client Background: Our client, a local plumbing company with a small but dedicated team, had been struggling to expand their customer base despite offering top-notch services. The business relied heavily on word-of-mouth and traditional marketing methods, but they knew they needed a digital presence to compete in a growing online market. They approached GenixCrew with the goal of attracting more local customers and establishing a strong online brand.
Challenges:
- Limited Online Visibility: The plumbing business had little to no presence on search engines, making it difficult for potential customers to find them when searching for local plumbing services.
- Lack of Social Media Engagement: The business had a social media account, but it was rarely updated, and engagement from followers was minimal.
- Dependence on Referrals: Most of the company’s business came from word-of-mouth referrals, which limited the scope of growth.
- Underperforming Website: The website was outdated, lacked local SEO optimization, and had a slow loading time, all of which contributed to poor user experience and low conversions.
- Local SEO Strategy: GenixCrew implemented a comprehensive local SEO strategy focused on increasing the client’s visibility in local search results. This involved:
- Optimizing Google My Business (GMB) profile for better local search rankings.
- Targeting location-specific keywords, such as “plumber in [City Name]” and related service terms like “emergency plumbing services.”
- Building high-quality local backlinks to improve domain authority.
- Ensuring that the website was optimized for mobile users to cater to on-the-go local searches.
- Website Overhaul: GenixCrew revamped the client’s website to improve both design and functionality:
- Modernized the website design for a professional and easy-to-navigate user experience.
- Improved load speed and mobile responsiveness.
- Added clear call-to-action buttons and contact forms to encourage customer inquiries.
- Created a blog with helpful tips on plumbing maintenance to improve SEO and drive organic traffic.
- Social Media Strategy: GenixCrew developed a tailored social media strategy aimed at engaging the local community and increasing brand awareness:
- Created a consistent posting schedule, focusing on informative and engaging content such as DIY plumbing tips, customer testimonials, and behind-the-scenes looks at the plumbing team in action.
- Engaged with local community groups and businesses to build a network and establish the brand as a trusted local service provider.
- Ran Facebook and Instagram ads targeting local homeowners and businesses in need of plumbing services.
- Reputation Management: We helped the client manage their online reputation by encouraging satisfied customers to leave reviews on Google and other relevant review platforms. Positive reviews boosted local credibility and helped attract new customers.
- Tracking and Analytics: We set up tracking tools to monitor website performance, traffic sources, and lead generation. This data was used to fine-tune the strategy over time, ensuring continuous improvement.
- Improved Local SEO Rankings: Within 3 months, the plumbing business appeared in the top 3 search results for key local plumbing keywords like “plumber in [City Name],” driving significantly more organic traffic to the website.
- Increase in Website Traffic: The revamped website saw a 250% increase in traffic, largely driven by local searches, with a noticeable improvement in conversions due to the more user-friendly design and optimized content.
- Social Media Engagement Up by 300%: Social media engagement soared with a 300% increase in likes, comments, and shares. The brand became more visible within the local community, generating conversations and word-of-mouth referrals online.
- Increased Leads and Conversions: The combination of SEO, social media efforts, and improved website experience resulted in a 40% increase in qualified leads, with a significant uptick in service bookings and inquiries.
- Stronger Brand Reputation: The business began to gain more positive online reviews, leading to higher trust from potential customers. The average rating on Google increased from 3.5 to 4.7 stars, enhancing their reputation as a reliable local plumbing service.
